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May 1, 2015
By: TOM BRANNA
Editor
According to Ace Metrix, the top scoring ads of the first quarter of 2015 included Dove, which was one of five brands to win “Ad of the Quarter” title from the company. Dove outperformed its competitive set by at least 20%, a significant score above average, according to Ace Metrix. Here’s are the top ads in the personal care arena for the first quarter of 2015: Personal Care—Cosmetics: Almay’s Carrie Underwood: The Spirit of America; Personal Care—Hair: Herbal Essences Rejuvenate Every Hair;...
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